This short videos explains the difference between the 3 main types of user interviews (structured, semi-structured and unstructured), and at what stages of a UX design process it makes the most sense to use each.
Video producer: https://www.nngroup.com/
Many organizations are afraid of designing and running experiments for product development. Validation of the assumption approach has not been widely spread in the industry as a standard. Hypotheses are taken as facts and they are turned into requirements and features without verification. In contrast, other companies seem to be more customer value-oriented and validate […]
Read More
Are you bored by hearing about Spotify’s Model, Basecamp’s Shape Up, or Netflix’s “No Rules Rules”? All of them do have something in common. They tailored something unique to match both their ambition and their strengths, while honestly acknowledging their weaknesses.
Read More
This video explains that the six stages of the design thinking process can be supported by a very wide range of UX methods and activities. Don’t limit yourself to the most commonly mentioned methods.
Read MoreCopyright © 2009-2022 Martinig & Associates