In this blog post, James Shore suggests that the concept Minimum Viable Hypothesis should replace the idea of Minimum Viable Product (MVP). His point is that when you focus on the product you could end up being in love with it.
With the Minimum Viable Hypothesis approach, the first step after defining the problem to solve is not to create a minimum viable product, but rather to brainstorm market hypotheses. The important question is “Which groups have the desire and funds for a solution?” You use the build-measure-learn cycle to validate the riskiest assumptions about your market. At the end of the build-measure-learn cycle, you have make the decision to pivot to a new market or persevere. The product is built as a last resort.
