Better. Faster. UXier: AToMIC Design

We are designers, and we know how important design is to the success of our projects. We’re also agile! We believe in making incremental changes based on user testing. But there are some parts of the process we’re just not very good at yet. It’s usually still hard to achieve dramatic, site-wide style changes in an incremental and agile way, and most of us still run into “redesign” projects eventually.

It’s sometimes hard to collaborate on the nitty-gritty style details with developers because we group and name things differently, and we store and share our work differently. Even though we want to make and test prototypes, we often don’t get around to it because they either takes a lot of effort, or produce highly questionable results, and it shouldn’t have to be so hard. AToMIC Design is an organizing principle, a workflow, and a library that aim to address these three birds with one stone.

[vimeo 37879212 480 270]

Conference: http://agileuxnyc.com/

Videos

Why Learning Product Organizations Experiment Frequently

Many organizations are afraid of designing and running experiments for product development. Validation of the assumption approach has not been widely spread in the industry as a standard. Hypotheses are taken as facts and they are turned into requirements and features without verification. In contrast, other companies seem to be more customer value-oriented and validate […]

Read More
Videos

Designing a Scalable Product & Engineering Methodology

Are you bored by hearing about Spotify’s Model, Basecamp’s Shape Up, or Netflix’s “No Rules Rules”? All of them do have something in common. They tailored something unique to match both their ambition and their strengths, while honestly acknowledging their weaknesses.

Read More
Videos

Design Thinking Activities

This video explains that the six stages of the design thinking process can be supported by a very wide range of UX methods and activities. Don’t limit yourself to the most commonly mentioned methods.

Read More

Copyright © 2009-2022 Martinig & Associates