Month: November 2013
Videos
Split Testing for Product Discovery
This video explores split testing as a way to not only increase revenue and conversion through simple, surface-level changes, but also to dig deeper in order to help guide a product’s roadmap by discovering which features customers really want and how much they’re willing to pay.
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Blogs
Knowledge
Perfect Requirements
In this blog post, James Christie starts from the fact that perfect requirements don’t exist to discuss the idea that the quality of requirements is directly influenced by the time and money you invest in crafting them.
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