Why Learning Product Organizations Experiment Frequently
Many organizations are afraid of designing and running experiments for product development. Validation of the assumption approach has not been widely spread in the industry as a standard. Hypotheses are taken as facts and they are turned into requirements and features without verification. In contrast, other companies seem to be more customer value-oriented and validate […]
Read More
Strategic & Reactionary User Research
User research is often initiated during a Scrum sprint, after a design is implemented, or is part of the MVP. But, mindfully planning research earlier reaps far better results.
Read More
Designing a Scalable Product & Engineering Methodology
Are you bored by hearing about Spotify’s Model, Basecamp’s Shape Up, or Netflix’s “No Rules Rules”? All of them do have something in common. They tailored something unique to match both their ambition and their strengths, while honestly acknowledging their weaknesses.
Read More
Design Thinking Activities
This video explains that the six stages of the design thinking process can be supported by a very wide range of UX methods and activities. Don’t limit yourself to the most commonly mentioned methods.
Read More
Wardley Maps: Business Analysis, Experimentation & Evolution
This presentation explains how Wardley Maps were used to inform the always evolving strategy for the modernization of Ticketmaster’s core ticketing platform not only in terms of technical capabilities and architecture but also process maturity, organizational design, and more.
Read More
Analytics vs. Quantitative Usability Testing
Analytics and Quantitative Usability Testing UX research techniques help you gain quantitative insight into user behavior. However, each method provides different types of information and can answer different kinds of research questions.
Read More